Who we are

Niche Tracking is a project of Niche Marketing, a privately owned company with headquarters based in the UAE. Since 2003, Niche Marketing Management has been one of the most enduring companies and a trusted name in the industry of Field Marketing Services and In-Store Auditing.

Recently, It has expanded its services to fleet management with the launch of a new company; Niche Tracking Global Positioning Systems. Niche Tracking is a vibrant multicultural company featuring the most innovative, reliable and cost-effective vehicle tracking, Fleet Management and a range of Security and IT Solutions.

Our products and services, designed for both consumers and commercial fleets of all sizes enable our customers to meet the challenges associated with managing local fleets and improving the productivity of their mobile workforce. This is done by extracting actionable business intelligence from real-time and historical vehicle and driver behavioral data.

As a full service provider, we design, develop, test, deploy, support and fine tune our entire product range as well as complete systems in-house. We continue to invest in talented people and develop new technologies to make our customers’ lives easier with a range of compact, sophisticated and affordable Tracking, Surveillance, Security and other customized solutions relating to Information Technology.


Our Mission

To equip our clients with solutions for cost control and accountability that increases productivity, efficiency and profits. We fulfill this mission through the application of unmatched expertise and exclusive productivity tools, such as, vehicle tracking systems that are used to monitor and manage vehicles on a local, regional, national and international scale.


Our Values

Our values are the solid pillars that emphasize our own success and that of the businesses we help to enrich. These values are the reason that our services, products and enduring customer and dealer relationships are unparalleled in this field. We use honesty, transparency, flexibility and customer satisfaction as our impetus while nurturing the interests of our stakeholders.

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Niche Tracking Systems L.L.C.
Office M02-B, Redha Towers, Port Saeed, Deira, P.O. Box 81605,

Telephone: +971-4-2978868